Field notes on AI, web, and operating in 2026.
Plain-spoken essays from a one-operator studio. Each piece is written first, indexed second — citations, sources, and one image at minimum.
Three years into the agent gold rush, half the tools we praised in 2024 are gone or irrelevant. Here's the stack I run for clients now, and the four shifts that forced the rewrite.
Browse by area
All articles · 10
AI · How to use itInside a 1-operator AI studio: the actual workflow
Twelve clients, no employees, no agency overhead. Here is the literal day-to-day — what gets delegated to agents, what stays on me, and the four checkpoints that keep it from collapsing.
10 min read·Apr 26, 2026
AI · What's newFrontier-model tracker, Q2 2026: GPT-5, Claude 4.7, Gemini 3
Three labs, three releases, three different bets on what the next year of AI looks like. Here's what each model is actually good at, and which one I reach for when.
8 min read·Apr 19, 2026
AI · JobsAI didn't take your job. The middle of the org chart did.
Two years of "AI is replacing X" headlines have buried the actual pattern. The disappearing layer isn't entry-level. It's the middle. Here's why, and what to do if you're sitting in it.
7 min read·Apr 12, 2026
AI · JobsWhat juniors should learn in 2026 (it isn't Figma, Tailwind, or Python)
If you're entering design, dev, or marketing now, the durable skills are not the ones the bootcamps are still teaching. Here's the honest list, and what to ignore even if it's free.
6 min read·Apr 5, 2026
AI · How to use itYou bought ChatGPT Teams. Your team uses it like Google.
Most enterprise AI rollouts plateau at single-digit feature usage. Here's the playbook to fix it — prompt library, SOP map, and the 5-step rollout I install in the first week.
11 min read·Mar 30, 2026
CRMWhy your $400/mo HubSpot is doing the work of a $40 spreadsheet
Most CRMs run at single-digit feature utilization. Here's the minimum-viable HubSpot — what to switch on first, the three reports that matter, and when to leave.
7 min read·Mar 22, 2026
EmailYour inbox is the bottleneck. 4 agents that fix it.
Email eats around four hours a day for the average operator. Here are the four AI agents that take roughly 80% of it back — and the deployment order I install in week one.
8 min read·Mar 15, 2026
AI SearchYour traffic is down. Your rankings aren't. Here's what changed.
Click-through from Google has dropped 30-60% on informational queries since AI Overviews launched. Here's the new playing field — and the three pages that still pull traffic.
6 min read·Mar 8, 2026
StackThe toolchain of a 1-person studio handling 12 clients
The exact stack — nine tools — that lets a one-operator studio ship like a six-person team. With prices, picks, and what I'd cut if forced.
12 min read·Mar 1, 2026
AEOGetting cited by ChatGPT: the 6-step audit I run for new clients
AI Overviews and ChatGPT citations follow rules. Here's the exact six-step audit checklist that reliably gets brands quoted in answers.
9 min read·Feb 22, 2026
Get the next one in your inbox.
Bi-weekly. No spam, no fluff. Read by 2,400+ founders and operators.