(01) — About
One person. Eighteen years.
I started building websites in 2008 — long enough ago that “responsive” was new and Photoshop was the design tool. Today I still run it as a studio of one out of Jaipur — websites, payments, CRM, and the AI that clears the busywork. Same craft, a lot more output.
Most of the work isn’t glamorous. It’s a CRM that reports the right number for the first time. An email flow that lands in inboxes. A site that finally loads on a 3G connection in Pune. The boring wins compound.
What changed in 2024: I rebuilt how the studio works. Claude, Codex, GPT, and n8n are now part of the keyboard. They write the volume — I write the architecture and review every output. The clients I work with don’t want vibe-coded software. They want senior judgment, fast.
Why work alone? Because the agency model breaks at the seams. Account managers who can’t answer a technical question. Specialists who never see the whole system. You paying for the coordination between them. With one person, the plan, the design, the code and the launch all live in the same head. No handoffs, no relay race, no drama.
What I’m optimizing for: long-term partnerships with founders, coaches, and authors who want their tech to actually work — and to keep working without them. Not 40 client logos. Just the right ten.