Project 02 · 2025 · 4 weeks
Deshna Deepak
Contemporary Fashion Label
The brief
A young women's-wear label with strong creative direction and seasonal collections, but a generic theme and no email engine. Launches relied on Instagram alone, and product descriptions were a bottleneck.
The build
Editorial Shopify build with collection-led IA (SS25 / SS26 chapters). Klaviyo browse-, cart-, and post-purchase flows. AI pipeline that drafts on-brand product descriptions in batches and repurposes them into Pinterest and IG copy.
Stack
ShopifyKlaviyoPinterestClaude