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Plain-spoken essays from a studio of one on AI, the web and operating a business in 2026. Each piece is written first and indexed second, with sources you can check.
Update
Three years into the agent gold rush, half the tools we praised in 2024 are gone or irrelevant. Here's the stack I run for clients now, and the four shifts that forced the rewrite.
Guide
Twelve clients, no employees, no agency overhead. Here is the literal day-to-day — what gets delegated to agents, what stays on me, and the four checkpoints that keep it from collapsing.
Update
Three labs, three releases, three different bets on what the next year of AI looks like. Here's what each model is actually good at, and which one I reach for when.
Insight
Two years of "AI is replacing X" headlines have buried the actual pattern. The disappearing layer isn't entry-level. It's the middle. Here's why, and what to do if you're sitting in it.
Insight
If you're entering design, dev, or marketing now, the durable skills are not the ones the bootcamps are still teaching. Here's the honest list, and what to ignore even if it's free.
Guide
Most enterprise AI rollouts plateau at single-digit feature usage. Here's the playbook to fix it — prompt library, SOP map, and the 5-step rollout I install in the first week.
Guide
Most CRMs run at single-digit feature utilization. Here's the minimum-viable HubSpot — what to switch on first, the three reports that matter, and when to leave.
Guide
Email eats around four hours a day for the average operator. Here are the four AI agents that take roughly 80% of it back — and the deployment order I install in week one.
Insight
Click-through from Google has dropped 30-60% on informational queries since AI Overviews launched. Here's the new playing field — and the three pages that still pull traffic.
Guide
The exact stack — nine tools — that lets a one-operator studio ship like a six-person team. With prices, picks, and what I'd cut if forced.
Guide
AI Overviews and ChatGPT citations follow rules. Here's the exact six-step audit checklist that reliably gets brands quoted in answers.
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